200,000 tonnes of sanitary product waste is produced every year – in the UK alone. Polipop is launching the markets first completely flushable and biodegradable sanitary products. Redesigned to have a higher absorbability than current disposable products, and will start to disintegrate within minutes of flushing down the toilet. The Exeter Velocities programme will enable Polipop to pilot and polish their proposition with real customers, before a targeted commercial launch.